The tandem bicycle

Helga Webers. We were colleagues as of Spring 2004. I started as Benelux Sales Director for Desso Sports, she was already working in that part of the Desso group as Marketing & Communication Director for Desso Sports.

‘Yves i want to help you with the communication process for hybrid grass but you need to understand that this is not my key priority. Synthetic turf is’…

In practice Helga and her team got more involved, more dedicated and after a few years their passion for the system was so big that we we both got the feeling we were riding a tandem bike.

We challenged each other in getting better in communcation and pitching. We understood each other’s mindsets and ideas.

I drew the picture, Helga filled in the colours. Sometimes it happened the other way around…

Pitchtect ConceptChapter two
Pitchtect Concept2010. a mile stone year.